0704-883-0675     |      dataprojectng@gmail.com

ADVERTISING AS A TOOL FOR INCREASING PROFITABILITY OF MANUFACTURING INDUSTRIES

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style:
  • Recommended for : Student Researchers
  • NGN 5000

Abstract

Advertising is a prominent feature of modern business operations. One could encounter advertising messages, while watching TV, reading magazines, listening to the radio, surfing the internet or even simply working down the street, as advertising has a stimulating influence on purchasing behavior of the consumers. Empirical evidence has proven that advertising increases sales revenue of firms. Advertising provides a platform for firms to create awareness about their products or services and how consumers could make the best out of such products. This study evaluated the effectiveness of advertising expenses on the sales revenue and profitability of selected food and beverages firms in Nigeria. This study was based on secondary data collected for advertising expenditures, sales revenue and profit of food and beverages companies listed in the Nigerian Stock Exchange over the period of 2000 to 2012 from the annual report and accounts of the firms under study. Among the objectives of the study is to determine the extent to which advertising costs impact on the sales revenue and profitability of the selected food and beverages companies in Nigeria. Correlational and Ordinary Least Square regression analysis study designs were adopted for the study. The first hypothesis test showed that advertising expenses has no positive significant relationship with the sales revenue of the companies. Further, the second hypothesis test showed a positive significant relationship between advertising and the profitability of the firms. This study concluded that advertising is one of the most important medium of communication influencing the companies‟ performance in more than one ways. But its influential strategic importance could be suppressed by other factors which also try to receive equal attention at time of deciding any sales and profitability strategy. It is therefore recommended that not only advertising should be given adequate attention while formulating strategies relating to sales revenue and profitability promotion policy. Other factors which are important to increasing sales revenue and profitability such as sales promotion, personal selling, publicity etc which are crucial should be considered. 





Related Project Materials

The Impact of Kangaroo Mother Care on Preterm Infant Survival in Yobe State

Background of the Study

Preterm birth, defined as birth before 37 weeks of gestation, remains a leadi...

Read more
Photography and the Representation of Local Legends: A Case Study of Kanam Local Government Area, Plateau State

Chapter One: Introduction

1.1 Background of the Study

THE ROLE OF INFRASTRUCTURE DEVELOPMENT ON NATIONAL ECONOMIC GROWTH: A CASE STUDY OF THE TELECOMMUNICATION SECTOR IN NIGERIA (2000-1-2010-4)

ABSTRACT

The study examines the role of infrastructure development in national economic growth. A model was specified for the purpose and...

Read more
An Appraisal of Climate Change and Its Effect on Food Security in Kebbi State

Background of the Study
Climate change is a global phenomenon characterized by significant alterations in temperature, prec...

Read more
An Evaluation of the Effectiveness of Fall Prevention Strategies in Elderly Care Units in Kaduna State

Background of the Study

Falls among the elderly are a leading cause of injury, disability, and mortality worldwide. In healthcare setting...

Read more
SURVEY OF CAUSES OF STUDENT’S DIFFICULTIES IN LEARNING ENGLISH LANGUAGE AMONG SENIOR SECONDARY SCHOOL STUDENTS

Background to 

THE IMPACT OF GLOBALIZATION ON THE INDUSTRIAL GROWTH OF NIGERIA (1980 - 2010)

ABSTRACT

This study is meant to investigate the impact of globalization on the Industrial Growth of Nigeria covering the range of 31years...

Read more
The Influence of Comedy Films on Stress Reduction in Wamakko Local Government Area, Sokoto State

Chapter One: Introduction

1.1 Background of the Study

AN EVALUATION OF PERFORMANCE OF SENIOR SECONDARY SCHOOL STUDENTS IN GEOGRAPHY IN SOME SELECTED SECONDARY SCHOOLS

Background To The Study

In the present age of science and technology, secondary school is viewed as a c...

Read more
The Contribution of Food Festivals to Tourism Development in Ilorin West Local Government Area, Kwara State

Chapter One: Introduction

1.1 Background of the Study
Food festivals are increasingly recogniz...

Read more
Share this page with your friends




whatsapp